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Posts:
39
Registered:
11/10/10
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(22 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 25, 2011 12:13 PM
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Bekka is, as always, completely correct. Selling off the Tassimo division would probably give Gevalia complete control which is a HORRIBLE idea. Kiss any in-store availability goodbye, be ready to order online/subscription only with terrible customer service and according to the Better Business Bureau complaints, be prepared for shipments to continue, credit cards to be charged even AFTER you cancel your direct delivery. Gevalia should be renamed Geva because they act like a four-letter word 
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Posts:
691
Registered:
10/28/10
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(21 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 22, 2011 12:45 PM
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Problem is Gevalia is a wholly owned subsidiary of Kraft. And if you look on Better Business Bureau website, our Tassimo hot beverage system is aka Gevalia. If Kraft gives full control to their subsidiary Gevalia which they are doing in some ways now, we will have nothing but subscription service. Foreign Gevalia might already be contracted to have more holdings and say in the Tassimo business as it is; compare CS on websites for Tassimo & Gevalia. Funny how Kraft goes after SBuxs but not their own subsidiary.
> > I saw on another forum that maybe Kraft should
> just
> > sell the Tassimo division. I actually think It's
> not
> > a bad idea.
>
> Yes!!! That's exactly what Kraft needs to do. It
> could sell the Tassimo division, but to whom?? Or, it
> could split it off as an independent but wholly owned
> company. Or it could split it off with an IPO, but
> that would be too complicated. Then allow the company
> to open its technology so that it could license it to
> other coffee companies. Although I love SBux on my
> Tassimo, I think that it would be great to have other
> great coffee such as Dunkin Donuts into the Tassimo
> lineup.
>
> Tassimo could easily make money off of the licensing
> of its technology, and if it did this correctly it
> would be a boat load of money. But Kraft had better
> hurry up and do something or Keurig will eat its
> lunch.
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Posts:
1
Registered:
1/6/11
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(20 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 22, 2011 11:49 AM
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Dunkin donuts coffee instead of SB? Are you kidding? Dunking is the worst coffee there is
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Posts:
524
Registered:
11/17/10
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(19 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 19, 2011 11:18 PM
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> I saw on another forum that maybe Kraft should just
> sell the Tassimo division. I actually think It's not
> a bad idea.
Yes!!! That's exactly what Kraft needs to do. It could sell the Tassimo division, but to whom?? Or, it could split it off as an independent but wholly owned company. Or it could split it off with an IPO, but that would be too complicated. Then allow the company to open its technology so that it could license it to other coffee companies. Although I love SBux on my Tassimo, I think that it would be great to have other great coffee such as Dunkin Donuts into the Tassimo lineup.
Tassimo could easily make money off of the licensing of its technology, and if it did this correctly it would be a boat load of money. But Kraft had better hurry up and do something or Keurig will eat its lunch.
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Kraft - Where Stupid is as Stupid Does!!
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Posts:
295
From:
DC
Registered:
11/21/10
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Posts:
2
Registered:
1/13/11
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(17 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 19, 2011 6:44 PM
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I second that...Starbucks is overrated anyway.
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Posts:
5
Registered:
1/18/11
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(16 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 18, 2011 8:55 PM
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I would really hate to see the Starbucks selections go. My local Target store finally exhausted its supply of Seattle's Best, and now all that is left is Maxwell House.
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Posts:
1
Registered:
1/9/11
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(15 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 9, 2011 1:21 AM
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I really hope not. Bucks is the best coffee
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Posts:
111
From:
Northern VA
Registered:
1/6/11
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(14 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 8, 2011 11:55 AM
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QUOTE <<< Starbucks said it negotiated an end to the deal last April, offering a $500 million payment and a promise that Starbucks will remain a part of Kraft's Tassimo single-serve coffee machine. Starbucks said Kraft reneged on the handshake deal and asked for $200 million more. >>>
There is no way Starbucks will kick out that kind of cash, yet stay with Kraft in the Tassimo dept. There is zero incentive - especially if SBux 'brands' their own machine. Or, joins forces with Keurig when they make a Tassimo type machine.
From November 28th...
Quote <<< So, the deal would end, along with another one governing Starbucks' supply of coffee disks for Kraft's Tassimo one-cup coffee brewer. >>>
http://abcnews.go.com/Business/wireStory?id=12261447&page=1
Hope it doesn't come to this, but this divorce is shaping up to be an ugly one. And we suffer...
--
MH = Nectar of the Gods... 
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Posts:
691
Registered:
10/28/10
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(13 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 8, 2011 7:05 AM
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May have more to do with Gevalia/Tassimo as a subsidiary of Kraft, but Kraft could certainly step in.
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Posts:
9
Registered:
1/6/11
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(12 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 8, 2011 1:56 AM
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From a thread from the New York Times:
http://www.nytimes.com/2010/12/07/business/07coffee.html?_r=1&pagewanted=2
The dispute extends to Kraft’s Tassimo single-serve coffeemakers, which use special coffee and tea discs exclusive to the machines. Tassimo competes with similar systems sold by Keurig, Senseo and other companies.
As part of the dispute between the companies, Starbucks has said it will stop supplying coffee and tea discs for the Tassimo machines.
Kraft said in its legal filing that Tassimo was the only single-serve machine that offered Starbucks-branded inserts and that the relationship bolstered sales. Kraft added that a major retailer had balked at stocking the machines this holiday season after hearing that Starbucks might not supply the coffee.
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Posts:
9
Registered:
1/6/11
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(11 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 8, 2011 1:20 AM
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I liked the article that Dave posted. It's a shame that Kraft didn't take the deal and cut their losses, now they are about to loose their top Tassimo seller. Really messy break up where the ones that are going to get hurt the must are the consumers. By the way, just got an e mail from Tassimo saying that they don't have some of the t cups that I ordered from this website, AND THEY ARE THE HUB!! That just goes to show you that their heart is not in it, how can this be? It's an online store! They are supposed to be connected directly to the whole production chain and warehouses. If they don't have it then they should not say they do, as easy as to remove their product from their list or post that they are out of stock. (which leaves us asking the question on how these guys manage their supply chain, it's not like they have that many products to start with?)
I think that the way Kraft handles Tassimo is pretty bad, they could make a lot of money out of it but they have willingly or unwillingly kept this business small despite its possibilites; Kraft hasn't put enough effort to merchandise the machine or its products; I just found out about Tassimo after its been out there for years, found it in a big display in Safeway, probably the result of an effort on the part of Kraft to show Starbucks that they are behind this product, to bad it took this long. With all the muscle that Kraft has they could've pushed this product to all major grocery stores nation wide a long time ago, instead they went to Beth Bad and Beyond to distribute Tassimo???
I saw on another forum that maybe Kraft should just sell the Tassimo division. I actually think It's not a bad idea. They could make a lot of money, plus from what I've seen I don't think Kraft is very interested in making this business really grow, despite its great potential.
Let's see what happens. I love my Tassimo, just kind of frustrating to see how clearly inferior Technology offers better customer service and variety.
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Posts:
524
Registered:
11/17/10
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(10 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 7, 2011 7:57 PM
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Javier, you hit the nail on the head. Many here have been saying the same thing. But it doesn't seem the Kraft doesn't care the least bit in what it's customers are asking for.
You are correct. Kraft needs to open up and allow competing coffee producers to manufacture discs for the Tassimo. Or, it has to make all of their varieties available in retail stores.
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Kraft - Where Stupid is as Stupid Does!!
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Posts:
53
Registered:
11/30/10
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(9 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 7, 2011 2:53 PM
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Egarneau....just read something relating to that in this article:
Starbucks defends plan...
of particular interest was this section...
"In the filing Thursday, Starbucks said it negotiated an end to the deal last April, offering a $500 million payment and a promise that Starbucks will remain a part of Kraft's Tassimo single-serve coffee machine. Starbucks said Kraft reneged on the handshake deal and asked for $200 million more."
Kraft should probably have gone with that deal and moved on. As it stands, they may lose ALL the marbles in this fight...
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Posts:
249
Registered:
1/11/08
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(8 of 22)
Re: Starbucks leaving Kraft and Tassimo?
Jan 7, 2011 2:27 PM
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> On another post someone
> wrote that Starbucks should market the machine.
> Wouldn't that be interesting? I think it is
> s unlikely but an interesting idea. Beverage
> selection would surely help.
I think it is much more likely that SBux will develop and market their own system, if they decide to stay in the single-serve market.
I don't know any more about the SBux/Kraft dispute than what I can read, but I suppose it is remotely possible that SBux will pull out of the Kraft ground and bean coffee distribution area, but stay with the Tassimo division for T-dsics. Anybody heard anything about that?
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