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Posts:
34
From:
Boyerton, PA
Registered:
2/3/10
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(18 of 18)
May 18, 2011 11:53 AM
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While I have had to problems with Tassimo direct delivery I also can't understand why local stores don't or can't stock more T-Discs. If they are trying to force everyone into direct delivery why allow some T-Discs out? For now I'm sticking with Tassimo until they run out of SB coffee. After that if they have not replaced SB with coffee I like ( I do not like Gevalia) I will switch to something like the Dulce Gusto machine. I can't see myself going to Keurig.
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Hector
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Posts:
524
Registered:
11/17/10
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(17 of 18)
May 6, 2011 10:20 PM
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This amazing, it really is. We customers go out of our way to spend our money on a coffee machine. And we are then told that we customers now have to go the grocers and ask them to obtain the discs needed to brew coffee.
Truly the point of view of a second rate corporation.
How absurd! 
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Kraft - Where Stupid is as Stupid Does!!
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Posts:
66
From:
USA
Registered:
3/25/11
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(16 of 18)
May 6, 2011 9:22 AM
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> I have one simple question, why are people demanding
> k-cups and not t-disks? Kraft needs to examine its
> marketing and merchandising practices with this
> product and fix the problem. Unless, of course, Kraft
> is happy being No. 2; and if that's the case, then
> Kraft should go back to selling only mac & cheese.
 Make that a dismal #2 if they are. There's a reason why Keurig has 88% of the single serve market and Tassimo only 3%. And I think the reason is simple. K-cup premium coffee varieties and a lot of them and in the stores, easy pick-up when grocery shopping.
>
> It shouldn't be up to the consumers to bang on the
> grocers, that's not the customer's job. The
> customer's job is to buy the product. It's the
> manufactur's responsibility to ensure that the
> customer can buy the product. If the customer is not
> happy, then the manufacuter will lose its customers.
> Why should I do Kraft's job? Just look at the
> postings over the past several months and add up all
> of the customers that just gave up on acquiring
> t-disks; they simply bought a Keurig or a Dolce
> Gusto. That's how Kraft keeps losing market share.
>
> Kraft needs to decide what it wants to do with this
> product line.
Sitehost, Doug is right. I've asked store managers about getting other variety T-discs in, I was told Kraft won't let them and they also insinuated that Kraft was VERY difficult to work with regarding stocking a customer's request.
Customers have done their share in promoting this brewer. I bought this machine based on customer reviews which did live up to its brewing reputation. But it's Kraft who seems determined that it fails. Look at the whole Starbucks debacle, there was a good article posted on here. It seems Kraft has no intention on competing with Keurig. They are not trying to acquire another premium coffee, they are going to shove more Gevalia at us. Look at how Kraft is holding back all the Tassimo European varieties, and from what I've read from others, customers have been crying for them for years and Kraft turns their back on them.
I'm in a holding pattern now, if these Gevalia bolds don't do it for me as an adequate replacement for the Starbucks Verona and Africa Kitamu, then it's adios to Tassimo, machine will go back to the store.
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Posts:
524
Registered:
11/17/10
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(15 of 18)
May 5, 2011 9:10 PM
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> One thing to note: While crusing google for tassimo
> news, I noticed a wiki entry where Kraft took a $250
> million bath a few years ago on tassimo...perhaps
> their attitude is based on memories of that fiasco?
Then the person responsible should have been fired!
There is a adage in the retail world that states that if your competition is No. 1 while you are taking a bath, then your competition is doing something right and you are doing something wrong. You go out and fix the problem.
I have one simple question, why are people demanding k-cups and not t-disks? Kraft needs to examine its marketing and merchandising practices with this product and fix the problem. Unless, of course, Kraft is happy being No. 2; and if that's the case, then Kraft should go back to selling only mac & cheese.
It shouldn't be up to the consumers to bang on the grocers, that's not the customer's job. The customer's job is to buy the product. It's the manufactur's responsibility to ensure that the customer can buy the product. If the customer is not happy, then the manufacuter will lose its customers. Why should I do Kraft's job? Just look at the postings over the past several months and add up all of the customers that just gave up on acquiring t-disks; they simply bought a Keurig or a Dolce Gusto. That's how Kraft keeps losing market share.
Kraft needs to decide what it wants to do with this product line.
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Kraft - Where Stupid is as Stupid Does!!
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Posts:
9
Registered:
5/4/11
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(14 of 18)
May 5, 2011 2:27 PM
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That is because sales of single cup brewers were next to nothing until christmastime of 2010. Then it finally picked up enough steam to make selling coffee pods (outside of senseo) viable enough for grocery stores to stock 'em.
About the same time is when I finally saw K-Cups and T-Disks at my local grocery stores. Grocery stores in my area currently have 4 brands of k-cups, and 2 brands of t-disks (keep in mind my count only includes the coffees...I didn't buy this thing to make hot chocolate or tea).
If you want more variety of t-disks, now is a great time to keep banging your grocers to stock 'em. Even if they can't get 'em now, they can send a major message to kraft for you...you have demand, please rething your plans.
One thing to note: While crusing google for tassimo news, I noticed a wiki entry where Kraft took a $250 million bath a few years ago on tassimo...perhpas their attitude is based on memories of that fiasco?
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Posts:
691
Registered:
10/28/10
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(13 of 18)
May 5, 2011 5:08 AM
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Sitehost, what Doug has to say has a lot of merit. I've been with Tassimo beginning with the Braun for what 6 or 7 years now. Maybe longer. I graduated to two Bosch(s) over a year ago when it finally looked like Tassimo was going to take off on the Starbucks. Other things to consider. Kraft had a partnership with Sbuxs of around 12 years. Sbux T-discs -- lattes, caps -- didn't make it to the BBB's shelves till about a year and half before the partnership ended. Kraft just started placing the T-discs in other stores when they knew Sbux was shaking a leg to walk a way. Why did it take so long for those T-discs to even be manufactured? Why did it take so long for Kraft to allow other stores to even carry these T-discs, why didn't Kraft have SBuxs carry the T-discs? All of these solutions were being talked about avidly amongst us as members of this board. All these suggestions were going upwards, never to descend from the netherland where suggestions float. Despite customers asking for decafs and more Sbuxs -- ie, Kimodo Dragon, etc -- to be made into T-disc form, it just didn't happen. Go backwards, even further. When the Braun was introduced you could pick up a variety package of european coffees. Those disappeared. There use to be Yuban coffee, that disappeared. Later the Jacobs Monarch disappeared. Its been a trend or pattern, of drinks totally disappearing, or relegated to only being bought via Tassimo aka Gevalia subscription and/or DD. With the loss of SBuxs, whether there are those who like it or hate it, doesn't matter, an uproar happened to shake up K's confidence. So lately, there is a resurgence of Tassimo media and a lightening up of product with promises for more new Gevalia. More availability of the T-disks online. Oh, and lets not forget the massive give-a-ways of brewers, said to be thousands and thousands, in the tours and sweepstakes. Tally up the costs of brewers that do not sell for less than $100 for the lower model. From the pictures it looks more like the mid cost models are being given away. Of course people are eating this up. Who doesn't like freebies. Many of these customers will be happy with G or MH for a while any way. Yet this discounts the many customers who have been loyal advocates of Tassimo for years who asked for nothing more than bringing the european brands to the states, new coffee brands, or a reuseable disc. We who actually invested our money in the brewers and products for some time. We weren't given a freebie, we researched, we bought, and we would love to enjoy what we paid hard earned money for. Why couldn't Kraft offer us more coffee brands we've requested for years. Tassimo didn't have to give the brewers a way to promote its product. They are merely giving people a bone, to divert attention a way from the massive reprisal when SBuxs & Seattle Best left. We already know its a great brewer, Bosch did Kraft proud. Kraft let Bosch down. Kraft could have promoted the Tass more with less cost by bringing on board some of the suggestions above. You may not have been with Tassimo to experience the pattern of drinks appearing then disappearing or eventually relegated to Tassimo DD. I believe this pattern will happen again; just give it time. As far as stores go, Doug hits this smack dab on the head. If you ask your store managers for MH or G, its there. Ask those store managers to bring on board the MLs and CNs, its a whole nother story. They can't get those products. It has to be available to be obtained. More than one store manager tried to get the elusive CNs and MLs and couldn't do the terms. If its subscription, its subscription, even on Amazon. Stores experience the same issues we as customers do from Tass CS. Not to mention experience the lengthy back orders, so product doesn't ship. That's happened with our local BBB in regard to even Gevalia's Caramel Latte. None of this is is conducive to good business. Meanwhile, especially when SBux's and Seattle Best was available, the MH and G collected dust on the shelves. I did not buy my brewers for MH or G. Why would I, when neither of those coffees are great coffees. Just Ok. Of course state-wide MH may be close to Number 1 sold the most, I read somewhere that Folgers I think it was came in as number 1. I wouldn't have bought a specialty brewer for Folgers either. But those high stats, don't mean either of those coffees are the best tasting coffee. Lets look at the fact, the coffees are cheap and affordable, found every where, stores, gas stations, restaurants, drug stores, you name it and again "cheap". More people can afford it, its more available, its out there being served all over the place, across the states. If the research was based on what coffee brand is the best tasting coffee, I think you would find very different results. And I doubt very much that MH or G would even be on the list. Doug, and I, Love our brewbots. We want nothing more than our investments to suceed, and of course we want to enjoy what we paid money for. That's why we have been vocal. There are many members who have been here over the years, great members who came and went after not being heard. All of the happenings were predicted, and still nothing done. Not to mention sadly, the dishonesty by a head corporation which you may not have been here to acknowlege, which led many of us to feel un-respected and devalued. However, by just leaving, walking away, like many others have done, means nothing will change. Nothing may change any way, but at least we can say, we tried.
> Doug:
>
> Grocers sell what you tell them to sell, not what
> Kraft thinks people want.
>
> You want certain tassimo brands...tell your grocer.
> If they get enough requests so they think it will
> l sell...only then will they take the risk and stock
> it.
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Posts:
524
Registered:
11/17/10
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(12 of 18)
May 5, 2011 1:34 AM
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Host,
I've asked the owner/managers of the three local supermarkets in my town, Pathmark, Foodtown, and Shoprite, and they all have told me that they are unable to obtain t-discs.
But that doesn't answer one of my questions; one of the reasons that Starbucks wanted the divorce was that it contended that Kraft was not doing enough to get its coffees onto the shelves. How is it that after Starbucks gets its divorce from Kraft that I've noticed an expansion in the selections of both Starbucks and Seattle’s on my grocer's shelves?
Did customers suddenly have an increased demand for Starbucks coffee? Did grocers suddenly become more aware of the Starbucks brand? Or was Starbucks correct in its assertions? Was Kraft either deliberately holding Starbucks coffees back, or was Kraft simply not competent in insuring that Starbucks was being made available for grocers?
And if it is the grocers who make the decision to carry t-discs, then it’s Kraft’s own fault for not “educating” grocers about these discs. If grocers are reluctant to find space on their shelves for this product, then it’s Kraft’s responsibility to make sure that grocers realize that there is a demand for these discs. I must agree with you, there really should be a head to head taste test at supermarkets! But I don’t see any effort on Kraft’s part to sponsor this. Why should the grocers get involved in promoting t-discs if Kraft won’t?
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Kraft - Where Stupid is as Stupid Does!!
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Posts:
9
Registered:
5/4/11
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(11 of 18)
May 4, 2011 11:26 PM
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Doug:
Grocers sell what you tell them to sell, not what Kraft thinks people want.
You want certain tassimo brands...tell your grocer. If they get enough requests so they think it will sell...only then will they take the risk and stock it.
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Posts:
691
Registered:
10/28/10
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(10 of 18)
May 4, 2011 6:26 PM
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Good response Doug. You have a great point. Yep, I have indeed noticed more SBuxs on our grocer's shelves. Including, in one store, a large stand at one end of an aisle with several shelves containing nothing but different kinds of Sbuxs - bags of grinded and whole beans. Cool beans LOL ; )
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Posts:
524
Registered:
11/17/10
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(9 of 18)
May 4, 2011 5:30 PM
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> Here's the problem with that.
>
> How does Kraft get all those flavors onto grocery
> store shelves when there is limited room for coffee
> as is in most grocery stores in the US...save for the
> Super Wal-Mart stores?
That's an interesting question. How is it that Kraft is able to find room for MH coffee in tea bags and pods for a competitor's single serve brewer while not having room for its own single serve Tassimo 'bots. It stands to reason that if there is room for those, there should be room for t-discs. Unless of course that Kraft believes that there is a greater demand for its MH coffee made for the Sanseo and not for its own Tassimo 'bots.
Secondly, I find it curious that right after Sbux is allowed to divorce itself from Kraft, that there seems to be room for a great number of Sbux coffees that suddenly appear on the shelves.
Lastly, how is it that the self space for k-cups is also rapidly expanding?
Limited, perhaps for Kraft, but not for Sbux and Keurig. It's time to stop making excuses. Just get the discs out to the market place! 
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Kraft - Where Stupid is as Stupid Does!!
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Posts:
9
Registered:
5/4/11
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(8 of 18)
May 4, 2011 4:28 AM
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Here's the problem with that.
How does Kraft get all those flavors onto grocery store shelves when there is limited room for coffee as is in most grocery stores in the US...save for the Super Wal-Mart stores?
Personally, I'd love it if Kraft just got a couple of 'em out there that could actually replace the Starbucks I fell in love with. Don't get me wrong, Gevalia is great stuff...but no grocery store is going to carry that many flavors.
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Posts:
50
Registered:
11/22/09
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(7 of 18)
Apr 28, 2011 8:22 PM
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DW the Kenco Medium roast is pretty mild, and tasty.
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Posts:
524
Registered:
11/17/10
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(6 of 18)
Apr 27, 2011 7:56 PM
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Try Maxwell House.
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Kraft - Where Stupid is as Stupid Does!!
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Posts:
1
Registered:
4/27/11
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(5 of 18)
Apr 27, 2011 5:00 PM
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I have fully enjoyed the various flavors and intensities of coffee from Gevalia for years, and would greatly appreciate being able to obtain the same in T-disc form. We don't care for the Starbucks coffee, too strong, so maybe there could be a VERY MILD version of the T-disc for those of us who like coffee but not the strong cowboy versions.
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Posts:
524
Registered:
11/17/10
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(4 of 18)
Apr 23, 2011 1:07 AM
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And then there's the Carte Noire selections that are available across the pond in England.
Petit Dejeuner
Columbia
Espresso Classic
Espresso Ristretto
Espresso Decaf
Kenya crema
Cappuccino
Latte
Latte Macchiato
Tiramisu
Creme Brulee
I would love to try these. Some of these would have made great replacements for Sbux.
Krart wouldn't have to develope anything new. They would simply need to increase production of existing discs and ship them here.  ">
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Kraft - Where Stupid is as Stupid Does!!
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