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Posts:
53
Registered:
11/30/10
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(13 of 13)
Re: News from Starbucks about single serve machine...
Feb 16, 2011 11:09 AM
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I agree with Doug....a completely missed opportunity by both parties.
i suspect the Tassimo market share would have been far more than it is now, had they done this one, simple thing.
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Posts:
524
Registered:
11/17/10
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(12 of 13)
Re: News from Starbucks about single serve machine...
Feb 16, 2011 10:32 AM
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Both Starbucks and Kraft could have made a boat load of money. Both discs and 'bots should have been available at Starbucks coffee shops. People walking into a Starbucks for their daily drink, then seeing that they could actually brew Starbucks coffee at home.
Those 'bots and discs would have been flying off the shelf.
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Kraft - Where Stupid is as Stupid Does!!
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Posts:
691
Registered:
10/28/10
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(11 of 13)
Re: News from Starbucks about single serve machine...
Feb 16, 2011 4:53 AM
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I believe SBuxs supplied the coffees. SBuxs didn't make the T-discs. The T-discs are manufactured & patented proprietary to Kraft, more likely under the auspices of their subsidiary Gevalia. Unless K/G loosen their platform its unlikely other coffee brands will be added. I still hope through arbitration SBux agrees to supply coffees for the T-discs.
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Posts:
22
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1/13/10
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(10 of 13)
Re: News from Starbucks about single serve machine...
Feb 16, 2011 3:10 AM
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Doug,
While you make good points about Apple and Ikea and why they are successful, this wasn't really addressing my argument.
I'm saying that even though Tassimo has a small market share it doesn't mean STARBUCKS isn't making alot of money off of the t-discs they're already producing.
Again, they system is already inplace. If it comes down to a decision between one or the other (t-discs of k-cups), I can understand them leaving for k-cups. But if they can produce for both... why not?
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Posts:
295
From:
DC
Registered:
11/21/10
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(9 of 13)
Re: News from Starbucks about single serve machine...
Feb 15, 2011 7:59 PM
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> The Tassimo 'bots sell
> because Bosch built a well made machine. Perhaps
> Kraft should go back to making macaroni and cheese -
> please. 
LMAO LMAO LMAO
So true, the only reason I bought the Tassimo is becuase it is made by Bosch.
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Carte Noire Kenya!
Yum Yum!
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Posts:
524
Registered:
11/17/10
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(8 of 13)
Re: News from Starbucks about single serve machine...
Feb 15, 2011 11:33 AM
Rate This Post:
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> Well Apple computers only has about 9% of the PC
> Market. IKEA furniture only has a 5-10% market share.
> So what does that mean? Just because Tassimo owns a
> small percent, it doesn't mean that it isn't
> lucrative.
Yes, but...
Apple makes quality computing devices and high quality software, and just about anyone can develop software for Apple's computer; you can even get MS Office. I can buy an Apple & software at any local computer store, this makes Apples taste good.
Ikea does sell out of proprietary retail outlets. But they are somewhat conveniently located, and they sell good quality products. It seems that their business model is well built.
Tassimo is a well built, high quality brewer that Bosch should be proud. But look at what we have to put into it! If you want to buy discs locally, you have to find a BBB or a Targets. But they will soon only carry Maxwell House and Gevalia. Kraft is so proud of MH coffee, that you can go to a supermarket, buy MH coffee in tea bags or Sanseo pods, but you can't buy MH in discs.
To get the European coffees you can buy from Amazon, when they have them, or you can buy from Tassimo's own web site. Based on the complaints that I've seen, there is no way that I could even think of purchasing anything from Tassimo Direct.
Apple & Ikea are niche, but they sell because they have quality merchandise. The Tassimo 'bots sell because Bosch built a well made machine. Perhaps Kraft should go back to making macaroni and cheese - please.
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Kraft - Where Stupid is as Stupid Does!!
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Posts:
691
Registered:
10/28/10
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(7 of 13)
Re: News from Starbucks about single serve machine...
Feb 15, 2011 6:23 AM
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I'd jump ship ; ) I would rather stay with the Tassimo(s) I've already invested in. But my brewers have to have some kind of utility and bring enjoyment for the love of coffee. That is why we chose the brewers for the love of coffees. At the time I bought mine there was a lot more to choose from including some of the european coffees. MH and G just doesn't do it for us, since neither coffee even pre-Tassimo was on our cupboard shelves. If our coffees are limited to just MH & Gevalia, along with only being able to purchase T-discs via Tassimo/Gevalia DD, and no reuseable disc is developed, then the machines would have no intrinsic value for my family. Our Tassimos are develped on an ESE format and with an expresso pod adaptor which means a reuseable disc could be designed to work on our Tassimos. Maybe there is something already out there but not brought to the market yet? Wishful thinking. Check the specs/technical data on the T-65 http://www.amazon.com/Bosch-TAS6515UC-Single-Serve-Twilight-Titanium/dp/B002MSJFKO
> > I think it would make sense business-wise for
> > Starbucks to make coffee available on all
> > (popular) single-serve coffee machines...
>
> Our 3% of the market share doesn't exactly equate to
> a lot of incentive for Sbux.
>
> That could make for an interesting poll - If Sbux
> teams up/brands their own Tassimo-like system, how
> many of 'us' would jump ship and purchase the new
> machine?
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Posts:
691
Registered:
10/28/10
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(6 of 13)
Re: News from Starbucks about single serve machine...
Feb 15, 2011 6:14 AM
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In one article it is mentioned [predicted] the possibility that Kraft may get out of the coffee business entirely. Including relinquishing MH. I know this is nothing more than a possibility, but if that happens maybe there will be more room for growth of the Tassimo. Unless of course it stays with Gevalia.
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Posts:
22
Registered:
1/13/10
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(5 of 13)
Re: News from Starbucks about single serve machine...
Feb 15, 2011 4:25 AM
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> Our 3% of the market share doesn't exactly equate to
> a lot of incentive for Sbux.
Well Apple computers only has about 9% of the PC Market. IKEA furniture only has a 5-10% market share. So what does that mean? Just because Tassimo owns a small percent, it doesn't mean that it isn't lucrative.
If Keurig (Green Mountain) is in the business of making it's partners sign exclusivity agreements then it would make sense for Starbucks to abandon Tassimo. But if it's still profitable and the infrastructure is already in-place to produce t-discs -- why not continue?
Starbucks didn't want to leave Kraft because of the poor distribution of Tassimo discs, they wanted control because they weren't happy with the overall distribution of ALL their coffee.
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Posts:
111
From:
Northern VA
Registered:
1/6/11
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(4 of 13)
Re: News from Starbucks about single serve machine...
Feb 14, 2011 10:25 PM
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> I think it would make sense business-wise for
> Starbucks to make coffee available on all
> (popular) single-serve coffee machines...
Our 3% of the market share doesn't exactly equate to a lot of incentive for Sbux.
That could make for an interesting poll - If Sbux teams up/brands their own Tassimo-like system, how many of 'us' would jump ship and purchase the new machine?
--
MH = Nectar of the Gods... 
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Posts:
22
Registered:
1/13/10
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(3 of 13)
Re: News from Starbucks about single serve machine...
Feb 14, 2011 6:37 PM
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Well until we have a direct quote from a Kraft or Starbucks representative directly, we don't really know.
I think it would make sense for business-wise for Starbucks to make their coffee available on all (popular) single-serve coffee machines... however, we don't know how bitter this distribution mess was -- so Starbucks may want to leave out of spite.
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Posts:
691
Registered:
10/28/10
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(2 of 13)
Re: News from Starbucks about single serve machine...
Feb 14, 2011 6:23 PM
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I don't know, the last paragraph of this news article below and a few others doesn't sound too promising
http://money.cnn.com/2011/02/14/news/companies/starbucks_single_serve/index.htm
from your article I would wonder if Keurig is referring to their partnership with Lavazza and I'm sure SBux's would jump on that band wagon. What I would really love to see, and I know this is just a dream, would be for Kraft to give our Tassimos over to Sbux. Just a dream and one can always wish.
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Posts:
53
Registered:
11/30/10
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(1 of 13)
News from Starbucks about single serve machine...
Feb 14, 2011 3:06 PM
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My Google news alert for "Tassimo" lit up today with 6 new stories, all focused on the announcement by Sbux that they plan to make a statement "soon" about their next move into the single-serve coffee business.
This article is probably enough to sum it up...what I found interesting is the mention that they want to provide their coffee to their customers in whatever form those customers wish to get it, which could indicate that they may be willing to continue providing T-discs, while at the same time offering their own solution.
I'm guessing we'll know awfully soon after March 1, if not before.
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