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Gevalia vs Starbucks

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Last Post Apr 22, 2011 5:42 AM By: BekkaF
BekkaF
Posts: 691
Registered: 10/28/10
(21 of 21)

Re: Gevalia vs Starbucks

Apr 22, 2011 5:39 AM
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I will always try something new, including the Gevalia Bolds; although I'm not fond of Gevalia as it is. But maybe I will like the bolds, won't know until I try it. I really didn't care for SBuxs at one time. I acquired a taste for the African Kitamu and Verona T-discs, as well as SBuxs caps and Lattes. That led to me buying bags of SBuxs Cafe Estima, Kimodo Dragon, Sumatra, Pike's Peak, etc for my Grind and Brew. Love the ones I listed, but others are still a bit too acidic for me ; ) I love coffees from all over the world, but that doesn't mean I love every coffee a particular company brand roasts. I've just gotten to a place where I value my grind and brew for regular joes, and will continue to brew regular coffees with the G & B, and use my specialty coffee makers for lattes & caps, and other specialty drinks, including teas. I don't think the DG is a better coffee brewer than the Tassimo, but I think it has a lot more possibilities. It already has a few things T doesn't have and those are 15 bar pressures to brew & the ability to brew hot and cold. When it comes down to it, T has more coffee choices than the DG. But the DG would be a heck of a lot easier to make a reuseable capsule.
nightelfhunter@mac.com
Posts: 49
Registered: 12/25/10
(20 of 21)

Re: Gevalia vs Starbucks

Apr 22, 2011 12:27 AM
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I hope our Bekka gets a chance to try the Gevalia X-Tra Bold and give us a 1:1 comparison. It may make me take a jump to DG as well.
 
Fischer
Posts: 66
From: USA
Registered: 3/25/11
(19 of 21)

Re: Gevalia vs Starbucks

Apr 21, 2011 11:23 PM
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> Darn, not here yet. Due to arrive tomorrow. But I do
> have the Dark Roast Intenso, and quite a few other
> boxes of lattes and caps. So I'm ready to go. What I
> do like is the fact that the intelligence for the DG
> is in the head of the machine. No bar code reader,
> makes duplicating a reusueable disc a whole lot
> easier. I don't want to put the link here but if you
> put in a search on the net for refilling the dG disc,
> there is a different way that looks pretty secure.
>

> > Thanks. How's the DG?

Hey, Bekka, I received my shipment of the mocha, peach tea. vanilla latte, and Intenso today. But I'm going to try tomorrow. But again, very fast shipping. Still no sample pack or my freebie caramel latte mac but those are supposedly going to take a while.
Doug
Posts: 524
Registered: 11/17/10
(18 of 21)

Re: Gevalia vs Starbucks

Apr 21, 2011 9:41 PM
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Talk about a Pavlovian response, I'm starting to salivate in anticipation over this DG brewer.

--
Kraft - Where Stupid is as Stupid Does!!
BekkaF
Posts: 691
Registered: 10/28/10
(17 of 21)

Re: Gevalia vs Starbucks

Apr 21, 2011 7:17 PM
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Darn, not here yet. Due to arrive tomorrow. But I do have the Dark Roast Intenso, and quite a few other boxes of lattes and caps. So I'm ready to go. What I do like is the fact that the intelligence for the DG is in the head of the machine. No bar code reader, makes duplicating a reusueable disc a whole lot easier. I don't want to put the link here but if you put in a search on the net for refilling the dG disc, there is a different way that looks pretty secure.

> Thanks. How's the DG?
 
Fischer
Posts: 66
From: USA
Registered: 3/25/11
(16 of 21)

Re: Gevalia vs Starbucks

Apr 21, 2011 9:35 AM
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> Its mentioned :(
> Gevalia coffees will be available in 10 varieties
> at retail, while more types will continue to be
> offered through the mail. In June, Kraft will also
> add three new Gevalia flavors to its single-serve
> coffee machine Tassimo, which Starbucks also
> abandoned as part of the breakup.
We have those
> 3 new G bolds coming up in June. Granted, the 10 Gs
> on the shelves will be bagged or canned coffees. The
> focus appears to a bait and hook towards subscription
> in that more types will continue to be offered via
> mail. I have to question how long the 10 Gs will
> remain on the shelves, before the stock is back
> ordered and only available via DD. If this is not the
> case then why won't all of the G coffees be available
> in local stores.
> I agree with Fischer, the saying that SBuxs
> Buxs abandoned Kraft is demeaning. Its phrased in
> such a way that alludes to Kraft being the victim;
> for customers to take notice and a stance against
> SBuxs. Kraft is far from the victim in this case.
> They really do not treat their customers any better
> than they did SBuxs. At least if those customers live
> in the USA.


Speaking of subscription, I stumbled upon Tassimo's wikipedia page. Although Wiki isn't the most reliable source it is really dismaying to read this:

"As of March 1st, 2011, Starbucks Corp. will be ending their relationship with Kraft Foods, marking the end to a 13 year relationship. This will eliminate the Starbucks, Tazo and Seattle's Best T-Disc flavors from the Tassimo Lineup.
Internet forums dedicated to the Tassimo are few, and those that are active seem to contain mostly negative comments concerning the demise of the Kraft-Starbucks business partnership.
Tassimo T-Dics are difficult to find in brick and mortar stores, and there has been some indication by Kraft that the TAssimo T-Discs will eventually only be available through Internet orders. Available T-Discs on the Internet far outweigh those available in stores.
At this time, other than the remaining stock of Starbucks and Seattles Best, Kraft only offers coffee T-Discs featuring brands owned by Kraft marketed under such names as Gevalia, Maxwell House, Jacobs, and Nabob."


Wow, that Tassimo sure does sound like an attractive brewer to a potential new customer shopping around.
Doug
Posts: 524
Registered: 11/17/10
(15 of 21)

Re: Gevalia vs Starbucks

Apr 20, 2011 5:22 PM
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Thanks. How's the DG?

--
Kraft - Where Stupid is as Stupid Does!!
BekkaF
Posts: 691
Registered: 10/28/10
(14 of 21)

Re: Gevalia vs Starbucks

Apr 20, 2011 4:51 PM
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Here's hoping those obligations get sorted out smoothly, you've been missed.
Doug
Posts: 524
Registered: 11/17/10
(13 of 21)

Re: Gevalia vs Starbucks

Apr 20, 2011 3:45 PM
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I'm still here. I've been up to my neck with some obligations.

--
Kraft - Where Stupid is as Stupid Does!!
BekkaF
Posts: 691
Registered: 10/28/10
(12 of 21)

Re: Gevalia vs Starbucks

Apr 20, 2011 6:28 AM
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It does indeed sound like Kraft is attempting to compete with SB in regard to promoting their subsidiary Gevalia, however like another member mentioned they are going to have to do a lot better than introducing 10 bagged kinds of G to store shelves if they hope to even begin to compete with SBuxs and a whole lot better than the possibly 5 new Gs in T-disc form over a 6 month time span. As usual that's a little too few and a little too slow. Not to mention G is not all that great in comparison to even the little known coffeehouse hot spots in the USA. No wonder we are known as the capital sock juice country LOL, when the american coffees for single serves are similar to MH or G or really one of those two.
Again, a lot can happen during an arbitration. Maybe Kraft, if loss of sales is tremendous with the loss of SBuxs, as I suspect it is [note the tremendous number of freebies being given away during Tassimo's infamous tour that is going on right now], will consider allowing SBuxs to continue supplying T-discs under different financial terms [along with more control]. When it comes down to it, it wouldn't hurt to go to this site and plug SBuxs T-discs. Nothing to loose in doing so.
 
Fischer
Posts: 66
From: USA
Registered: 3/25/11
(11 of 21)

Re: Gevalia vs Starbucks

Apr 19, 2011 10:27 PM
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> Go to mystarbucksidea.com and tell em what you think.
> I just got word of the split today and cant believe
> e it I'm so pissed, why doesnt anyone listen I want
> starbucks latte's not anything else. The rep from
> starbucks told me to get everyone to go to that
> website and let them know.. Is there any chance
> starbucks will come back to tassimo?


I can't imagine how a Starbucks rep would tell you to do that and gather as many supporters as you can because the relationship between Kraft and Starbucks has already been severed. They are now in arbitration over the broken contract. Starbucks has already gone over to Keurig as far as single serve and the K-cups will be available this fall, and I guess Starbucks is also developing its own single serve brewer. Starbucks is not coming back to Tassimo and Tassimo thinks it's going to compete with them now by trying to rebrand their house Gevalia as a premium coffee house brand. We have hoped Tassimo would get on the ball and partner with someone else like the Keurig/Green Mountain does with their variety but no dice, apparently with Kraft it has to be a proprietary brand.
 
jzour@aol.com
Posts: 1
Registered: 4/19/11
(10 of 21)

Re: Gevalia vs Starbucks

Apr 19, 2011 8:17 PM
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Go to mystarbucksidea.com and tell em what you think. I just got word of the split today and cant believe it I'm so pissed, why doesnt anyone listen I want starbucks latte's not anything else. The rep from starbucks told me to get everyone to go to that website and let them know.. Is there any chance starbucks will come back to tassimo?
nightelfhunter@mac.com
Posts: 49
Registered: 12/25/10
(9 of 21)

Re: Gevalia vs Starbucks

Apr 19, 2011 11:12 AM
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Do I think that Kraft CAN compete against Starbucks? Yes, I think it's obvious that they CAN. They have the deep pockets needed to scour the globe, build whichever processes, supply chains, etc, needed to bring a market-leading coffee to light. Select Kraft Euro-brands are actually pretty close to being just that.

Do I think that they WILL? Seeing their neglect of the US market and refusal to adapt or invest, I'm not hopeful - but would be happy to be proven wrong.
smg1062
Posts: 210
Registered: 12/12/07
(8 of 21)

Re: Gevalia vs Starbucks

Apr 19, 2011 8:17 AM
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IF Gevalia is going to be the flagship brand for Tassimo, then they BETTER offer ALL the good flavors that you can get from their bean coffee...........period.
BekkaF
Posts: 691
Registered: 10/28/10
(7 of 21)

Re: Gevalia vs Starbucks

Apr 19, 2011 5:32 AM
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Speaking of things disappearing, where oh where is Doug???? I look forward to his postings and really miss him
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